22 years experience
Elfreda works closely with the Alphinity Investment teams and the Fidante Business Development team to provide investment insights and service Alphinity’s growing client base.
Elfreda comes to Alphinity from Talaria Asset Management where she since 2019 was responsible for business development in NSW. Prior to Talaria, Elfreda worked for Deutsche Bank Equities, South Africa from 2005-2018, including 7 years as Head of Equity Sales and member of the executive committee and board. In this role she was responsible for selling the bank’s global research and other investment solutions to institutional clients as well as managing the sales team. Elfreda also spent 2 years as an Analyst and Project Manager Interest rate, FX and Credit Derivates products for Goldman Sachs in New York. She started her career at Deloitte South Africa where she qualified as a Chartered Accountant.
Elfreda is a qualified Chartered Accountant and holds a B-Com Accounting (Honours) degree from the University of South Africa